E-mail Marketing
Artisan Avenue

Our bi-monthly e-mail newsletter, Artisan Avenue, provides our top advertisers with the opportunity to connect with our loyal and enthusiastic subscriber base of passionate, artistic women with a high discretionary income. Artisan Avenue is like a virtual art fair delivered right into the consumer's inbox, filled with compelling content such as: special discount offers on art and crafting products, projects and demonstrations, exclusive giveaways, free downloads, and more! There are several tier options to choose from:

Ad Section Image Size Text
1 Main Sponsor 465 X 300 pixels Up to 100 words for main position
  (bonus) 320 X 240 pixels Up to 100 words for bonus position
2 Featured Ads 320 x 240 pixels Up to 100 words
3-5 Top / Middle / Bottom General Ads 175 x 175 pixels Up to 25 words
6 Event Listings N/A Event name, date, contact info, and up to 25 words
7 Logo Links 120 x 90 pixels N/A
8 Text Links N/A Up to 10 words

*Image Mechanical Specs: 72 dpi, gif, jpg or png files.

Space is limited in each monthly edition of Artisan Avenue.

Artisan Avenue is e-mailed to our subscribers the first and third Tuesday of each month

Additional bonus content in the form of a free download section and a how-to project (either a video project or a traditional project) in every newsletter.

To check out Artisan Avenue go to www.stampington.com/e-newsletters/ to subscribe

Key Points to Consider

  • Artisan Avenue is sent to an audience of over 33,000 subscribers who also receive our bi-monthly newsletter, Post Script¹, and weekly newsletter, Creative Impulse².
  • We have a high open rate of 35.78% for Artisan Avenue.
  • Artisan Avenue also experiences a high click-through rate, with more than 71.08% of suscribers who open the newsletter clicking through the linked content.
  • Since its launch in September of 2009, Artisan Avenue has experienced a 27.7% increase in subscribers within a 2 year period. Very few people opt out of our newsletter, only 0.2% per month on average.
  • Discounts are available for any print advertiser that adds e-newsletter ads to their current campaign, for reserving ads in multiple issues, and for prepayment of full contract.

Art Materials Deadline

One week before launch date

Release Date

First and Third Tuesday of each month

Artisan Avenue Ad Sections
1 Main Sponsor
1 spot per newsletter
  One main sponsor receives top placement with room for video/image, up to 100 words of text, a link, as well as a bonus section reserved further down on the page for an additional project or product and information.
1x 3x 6x 12x
$699 $678 $664 $629
2 Featured Ad
2 spots per newsletter
  The featured advertiser receives a large ad section with placement of video/image, up to 100 words of text, and a link.
1x 3x 6x 12x
$399 $387 $379 $359
3 Top General Ad
3 spots per newsletter
  An advertiser in the Top General Ad Section receives a slot for an image, up to 25 words of text, and a link.
1x 3x 6x 12x
$299 $290 $284 $269
4 Middle General Ad
3 spots per newsletter
  An advertiser in the Middle General Ad Section receives a slot for an image, up to 25 words of text, and a link.
1x 3x 6x 12x
$249 $242 $237 $224
5 Bottom General Ad
3 spots per newsletter
  An advertiser in the Bottom General Ad Section receives a slot for an image, up to 25 words of text, and a link.
1x 3x 6x 12x
$229 $222 $218 $206
6 Events Listing
Unlimited per newsletter
  Advertisers in the Events Listing Section can list the event name and date of their art retreat, fair, workshop, class, trip, or expo as a text link to the event’s site, and will also receive a bonus listing on the Events Calendar section of our website.
1x 3x 6x 12x
$99 $96 $94 $89
7 Logo Link
Unlimited per newsletter
  Advertisers in the Logo Link Section will receive an image of their logo and a link to their site.
1x 3x 6x 12x
$79 $77 $75 $71
8 Text Link
Unlimited per newsletter
  Advertisers in the Text Link Section will receive a text link to their site, and up to 10 words.
1x 3x 6x 12x
$59 $57 $56 $53
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